Senior Growth Specialist-Africa

About us

Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users’ assets.

What you’ll do

• Plan and execute local user-acquisition, activation, and retention campaigns for Bitget Wallet’s Web3 payment and PayFi products.
• Manage growth initiatives across relevant channels, including X/Twitter, Telegram, WhatsApp, mobile ad networks, local communities, and other effective market-specific channels.
• Develop and test campaign messaging, creative assets, incentive structures, and user journeys to improve conversion, activation, and retention.
• Execute lifecycle marketing activities, including push notifications, in-app messaging, email, and WhatsApp reactivation campaigns.
• Identify and activate local growth opportunities through payment communities, fintech ecosystems, merchant networks, user communities, KOLs, and other relevant channels.
• Support local product education, community activations, merchant outreach, and ecosystem events that drive awareness and adoption of Bitget Wallet’s payment products.
• Gather local market insights, including user behavior, competitor activity, payment trends, community feedback, and channel performance, and turn these into actionable recommendations.
• Track campaign ROI, funnel metrics, activation, retention, and channel performance; optimize activities based on data and market feedback.
• Maintain operational tracking for campaign performance, local channel resources, event execution, and budget allocation.
• Provide regular growth updates and collaborate with regional and global marketing, product, operations, and partnership teams on market priorities.

What you’ll need

• 2–4 years of experience in growth marketing, campaign operations, market operations, community operations, business development, or a related role.
• Experience in payments, digital wallets, fintech, merchant acquisition, bank cards, financial services, or cooperation with local financial institutions.
• Strong understanding of the digital-payment and fintech ecosystem in at least one North or East African market.
• Familiarity with local user-acquisition channels and digital communities, including WhatsApp, Telegram, X/Twitter, TikTok, mobile advertising networks, and relevant local platforms.
• Demonstrated ability to independently plan and execute multiple growth initiatives in a fast-moving environment.
• Experience analyzing campaign performance and using data to optimize acquisition, activation, or retention activities.
• Strong operational rigor and attention to detail, with the ability to manage campaigns, events, local resources, reporting, and multiple concurrent workstreams.
• Proficiency with spreadsheets, dashboard tools, and campaign-reporting processes.
• Excellent written and verbal English communication skills; relevant local-language skills are highly preferred.
• Based in North or East Africa, with availability for domestic and regional travel as needed.